People typically do business with you because your value proposition is stronger than that offered by competitors. Value is a comparison of the benefits you offer relative to price. To attract ready, willing and able buyers, you must develop a brand and solutions that appeal to specific buyers, then communicate your message through marketing. Another […]
Top Concerns for Millennial Entrepreneurs in 2016
Every business owner has issues, no matter what their age, but I wondered: what are millennial entrepreneurs worried about this year? There are certainly a large number of business owners born between 1980 and the mid-2000s, which would make them between 18-34 years old. When you launch a business, there are many things to worry […]
The 10 Best Small Business Blogs to Follow
If you’re like me, you’re constantly learning by reading great content online. If you’re like me, you also have limited time to do this, so it’s important to cut through all the bad content out there and get to what’s really valuable. I’ve compiled this list of some of the best small business blogs out […]
How to Start, Run and Grow an Ecommerce Store
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with John Lawson, CEO of ColderICE Media (@ColderICE). John is an expert on selling online. He is the CEO at ColderICE […]
7 Ways to Promote Your Small Business Using Video
There’s no denying the power of video when it comes to marketing your business. After all, people can consume videos while they’re working, walking, or commuting, and many people prefer to get information this way over reading a blog post. If you’re not yet using video to promote your small business, I encourage you […]
How to Find the Perfect Business to Start
I get asked a lot by wannabe entrepreneurs: what business should I start? Often people really want to go into business, but they don’t know which direction to go. Some people want an instant formula for small business success, but the answer is: It depends. Entrepreneurship is as different as the people who run […]
Do You Have What it Takes to Be a Top Entrepreneur?
If you think you have what it takes to be a top entrepreneur, there are 3 ways to know for sure. There is a long list of attributes of successful business owners, but my list is fairly short, simple, and focused on the most important qualities. What’s more, everyone has these qualities, just some in […]
Do You Have the Right Team in Your Small Business?
As you grow your small business, it’s essential that you have the right people on your team to help you run your business. The better aligned all your staff is with your company culture and values, the more efficiently you can all work together to move forward with your business. You also need to make […]
How to Save Money to Start Your Dream Business
If you follow this blog, you know that I preach that you must start saving aggressively while you are planning to start a business. I am always thrilled to hear about ideas people have for a business, but the bottom-line is people who have savings/assets have options for starting a business. No savings = No […]
How to LOVE on Your Employees
With Valentine’s Day around the corner, thoughts turn to love. But love isn’t just about romantic relationships. For entrepreneurs, now’s a great time (really, anytime is a great time) to love and appreciate your employees. Here are a few suggestions for showing how grateful you are to your team for all their hard work in […]
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