Once a month as SmallBizLady, I conduct interviews with experts on #SmallBizChat LIVE. The show takes place on the 4th Wednesday of every month from 8-9 pm ET and is streamed live on my Facebook fan page, my YouTube channel, and Twitter page. This is excerpted from my recent September 2019 #SmallBizChat LIVE interview with […]
The 5 Top Advantages of Brand Marketing
Google. McDonald’s. Visa. Nike. When you hear the names of these companies, a picture automatically forms in your mind. Why? It’s simple. They are killing the brand marketing game. Although your company might not be a billion-dollar empire like those mentioned above, it doesn’t mean you can’t take advantage of brand marketing. If you are […]
How to Build a Brand Strategy for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Orsolya Herbein, @HerbeinOrsolya, who shared tips for how to build a brand strategy for your small business. Orsolya is co-founder and […]
Who’s on #Smallbizchat June 2018
#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live on Twitter every Wednesday 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag #Smallbizchat and click here for directions […]
How to Successfully Rebrand Your Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. In Celebration of our 9th Anniversary, this is excerpted from my recent interview with Tracey Edmonds. She is a businesswoman, television producer and personality. She is the CEO […]
5 Ways To Upgrade Your Trade Show Booth Through Solid Branding and Marketing
Sponsored Post You never get a second chance to make a first impression and that is especially true when you’re presenting your brand to the world. Add in the stress and fast pace of a trade show and it becomes a make or break situation. Trade shows are important events for small and mid-market business […]
How to Build a Small Business Brand
Branding is a very important part of every business. When you think of brands, there are likely a few that come to mind first such as Coca-Cola, Nike, Starbucks, Macy’s. Anyone can sell anything, but you really stand out in the market when you have a brand. It’s key to the growth and success of […]
How to Brand Your Small Business in 2018
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Yali Saar, who is the is the CEO of Tailor Brands, an automated branding agency. He is a former creative […]
How to Really Differentiate Your Product or Service
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Deb Gabor @Sol_Marketing. Deb Gabor is the CEO of Sol Marketing and author of Branding is Sex. This brand dominatrix […]
7 Ways to Promote Your Small Business Using Video
There’s no denying the power of video when it comes to marketing your business. After all, people can consume videos while they’re working, walking, or commuting, and many people prefer to get information this way over reading a blog post. If you’re not yet using video to promote your small business, I encourage you […]