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You are here: Home / Archives for Social Media

How to Recruit Top Talent by Leveraging Social Media

June 19, 2018 By Melinda Emerson Leave a Comment

Guest Article Job fairs and job search websites are great, but the key to successful recruitment of top talent today lies in leveraging social media networks. It is one of the best ways to tell people who you know that you have a job opportunity. By leveraging social platforms such as Facebook, LinkedIn and Twitter, […]

Filed Under: Guest Articles, Social Media Tagged With: Hiring, leverage social media, social media

How Small Businesses Can Set Up Effective Social Media Ads

May 29, 2018 By Melinda Emerson Leave a Comment

Most small business owners know a social media presence is important for their marketing. However, for a strong social presence, is not enough on its own. You must also have a great website, consistent quality content and it’s important to invest in social media advertising as well. The biggest players in online ads for small […]

Filed Under: Branding & Marketing, Guest Articles, Social Media Tagged With: online ads, social media ads

5 Steps For Setting Up Your WordPress Blog

September 17, 2013 By Melinda Emerson 2 Comments

Guest Article Setting up a WordPress blog is not as difficult as it may seem. In fact, it should take no more than an hour or two to accomplish this task from start to finish. Following is a simple overview of how to create a WordPress blog as well as helpful tips and advice regarding […]

Filed Under: Guest Articles, Social Media, Technology Tagged With: @melanieobar, blog setup, Melanie Obar, wordpress setup

17 Ways to Leverage a Facebook Live Event

March 26, 2018 By Melinda Emerson Leave a Comment

Video marketing is a very effective way to market your business. And Facebook Live is one of the best ways to leverage live video marketing. It gives you a way to create an authentic connection with your target audience and build a following. But do you know what to do after a Facebook Live event […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media, Technology Tagged With: facebook live, social media marketing, video, video marketing

12 Different Ways to Advertise Your Small Business Online

January 22, 2018 By Melinda Emerson Leave a Comment

We live in exciting times, at least as it relates to online advertising. Just a few years ago, the bulk of online advertising options consisted of either pay-per-click or display ads, we now have more ways than ever to connect with customers online. And with ever-evolving technology, our ads are becoming more customizable and trackable, […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media Tagged With: advertise online

How to Use Pinterest to Grow Your Small Business

January 8, 2018 By Melinda Emerson Leave a Comment

If you have on your new years resolution list to expand your social media marketing efforts, consider using Pinterest. This image-based social media site can to help you reach even more customers. If you have great visuals and if you want to appeal to a highly female audience, this is a valuable resource online. Pinterest […]

Filed Under: Grow Your Business, Social Media Tagged With: pinterest, social media marketing

Which Social Media Platforms Work Best for Your Small Business?

July 24, 2017 By Melinda Emerson 1 Comment

Before you jump into social media, take a moment to understand how your customer uses each platform Social media is everywhere. It’s not just Facebook and Twitter anymore. You have niche social media sites dedicated to specific audiences and industries as well as custom social media advertising platforms for small businesses. Where do you start? […]

Filed Under: Social Media Tagged With: social media, social media platforms

Understanding Facebook Ad Campaigns

April 25, 2017 By Melinda Emerson Leave a Comment

Guest Article If you’re reading this right now, it likely means that you’ve fully embraced mobile marketing for your business (if not, then it’s time to start migrating to the online marketplace). Hopefully, you’ve already seen the dividends that reaching out to digital customers offers, so what’s next? It’s time to make the move to […]

Filed Under: Branding & Marketing, Guest Articles, Social Media Tagged With: Facebook ads, marketing with ads

How to Transform Your Small Business with Your Social Media Program

September 29, 2016 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Jennifer Abernethy. Jennifer is America’s Sales and Social Marketing Stylist. After serving as an award winning executive with The Washington […]

Filed Under: Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat, Social Media Tagged With: @WeDeliverSocial, social media

How to Jump Start Your Business with Social Media in Three Days

August 9, 2016 By Melinda Emerson Leave a Comment

Sponsored Post Not every entrepreneur is social media savvy, and yet we all should be using these valuable tools to help us find new customers. The beautiful thing about social media is that it offers business owners an additional platform to redirect users to their website. And let’s be honest, if you’re going to put […]

Filed Under: Featured Post, Social Media

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