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You are here: Home / Archives for marketing

Amp Up Your Online Marketing Efforts: Social Media Updates for Facebook, Instagram and Pinterest

June 11, 2019 By Melinda Emerson Leave a Comment

Social media has proven to be highly useful for businesses. Facebook, Instagram, and Pinterest, three of the most popular channels thus far, provide businesses with a platform to connect and interact with both their existing and prospective customers. Things are only bound to get better as these key social media channels are working tirelessly to […]

Filed Under: Guest Articles, Social Media Tagged With: facebook marketing, instagram marketing, marketing, online marketing, pinterest marketing, social media, social media marketing

Small Business Sales and Marketing Secrets from the Pros

April 18, 2019 By Melinda Emerson Leave a Comment

April 17, 2019 FB Live - Small Business Sales and Marketing Secrets from the Pros

This week on #Smallbizchat LIVE, our show featured three guests: Online Marketing Secrets with Neil Patel @neilpatel, How to Use a Book to Promote Your Business with Stephanie Chandler, @Steph__Chandler, and How to Drive Retail Sales with Romina Brown, @ssiconsults.  I pulled three of the best questions from each of them to share with you. […]

Filed Under: Branding & Marketing, SmallBizChat Live+ Tagged With: marketing, marketing secrets, online marketing, promoting your business, retail, retail sales, sales, sales secrets, writing a book

7 Tips for Designing a Magazine to Promote Your Small Business

April 23, 2019 By Melinda Emerson Leave a Comment

With the growing trend of technology, a lot of people believe that the need for magazine printing has reduced. However, that is far from the truth! There are a lot of people who still enjoy reading magazines. There’s just something about a printed issue that an online magazine fails to offer. Well-established and upcoming businesses […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: Designing a Magazine, graphic design, magazine design, marketing, print ad, promoting your small business, small business

The Speaker Profit Formula: How to Market, Maximize, and Monetize Your Business With Speaking

February 7, 2019 By Melinda Emerson Leave a Comment

speaking

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with David Newman, CSP. David is a Certified Speaking Professional, marketing expert, speaker, and founder of Do It! Marketing, a strategy and […]

Filed Under: SmallBizChat Tagged With: leadership toolkit, marketing, Monetize Your Business, professional speaking, public speaking, speaking

SmallBizLady’s 5 P’s of Marketing for Your Small Business

February 25, 2019 By Melinda Emerson Leave a Comment

5 P’s of Marketing

If you are spending money on marketing, and your sales are sagging – you need to evaluate your marketing strategy. Too often people fail with marketing because they focus on tactics without stopping to consider strategy. Think of your marketing like a funnel: start with the big picture goal and then work on lead generation […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: 5 P’s of Marketing, effective marketing, improve your marketing, marketing, marketing strategy, small business marketing, small business marketing tips

How to Build an Ecommerce Sales Funnel

January 10, 2019 By Melinda Emerson Leave a Comment

ecommerce sales funnel

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with John Lawson @colderice. John is the CEO at Colder Ice Media. He is an international keynote speaker and “Commerce evangelist” and […]

Filed Under: Featured SmallBizChat, Grow Your Business, How to Start, SmallBizChat Tagged With: ecommerce, ecommerce strategy, john lawson, marketing, online sales, sales, sales funnel, selling online, SmallBizChat

7 Budget Friendly Offline Marketing Methods That Work

March 13, 2018 By Melinda Emerson Leave a Comment

Marketing your business is an ongoing effort, and there are many tools at your disposal for successfully gaining traction in a busy marketplace. But with a tight budget, how can you get the best offline marketing methods? Here are seven budget-friendly ideas… #1 Posters The power of the poster has not been diminished in the […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: budget-friendly marketing, marketing

7 Ideas To Get Leads Using Your Blog

May 23, 2017 By Melinda Emerson Leave a Comment

Guest Article If you run a small business or an ecommerce website, generating leads is probably one of the most important things you focus on. As a business owner, your first concern is to attract people to your business and get them interested in your product or service, so you can convert into a customer. […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: blogging, lead generation, marketing

How to Really Differentiate Your Product or Service

March 23, 2017 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Deb Gabor @Sol_Marketing. Deb Gabor is the CEO of Sol Marketing and author of Branding is Sex. This brand dominatrix […]

Filed Under: Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @Sol_Marketing, branding, marketing, SmallBizChat

How to Reap Big Benefits from Email Marketing

December 6, 2016 By Melinda Emerson Leave a Comment

Guest Post Email marketing is an effective way of staying in touch with targeted market audience. For several years, it has remained one of the best strategies of achieving marketing goals. However, email marketing only works effectively for those who have an idea of what it takes to make the most out of it. Despite […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: email marketing, marketing

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Dr. Angela Pipersburgh is a dynamic figure in the fields of spiritual leadership and entrepreneurship. She is renowned for her Kingdom-centric approach to personal and professional development. She has successfully established four innovative brands, including the Kingdom Chamber of Commerce, Kingdom Business School, Shaddai Marketing and Communications, and Kingdom Investors, all aimed at uplifting Christian […]

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