If you’re serious about leveraging social media marketing to grow your business, you can’t afford to ignore using video and YouTube is the best option out there. With more than 1.3 billion users, YouTube is the second most searching website on the internet. It offers you the opportunity to expand your audience significantly and drive […]
How To Go From Social to Closing a Sale
There can be a tendency as a small business to feel the need to jump on ALL of the social media platforms and start creating accounts. This is one strategy to get your slice of the social engagement pie. While it’s smart to connect with your customers on social media, biting off more than you […]
10 Ways to Use Pinterest to Grow Your Small Business
If you’re looking to expand your efforts on social media, consider Pinterest. With over 100 million active users, this image-based social networking site has the potential to help you reach even more customers. Since it’s all about the visuals, you want to appeal to your readers senses to eat, shop or learn. Use these tips […]
5 Reasons Why Your Small Business Needs Social Media Now
Sponsored Post The latest Spark Business Barometer, a study sponsored by Capital One Spark Business, reports that 40% of small business owners are still not using social media to grow. More than 400 entrepreneurs were interviewed via phone for the study, of which, 67 percent had five or fewer employees. Further, only 21 percent […]
8 Tips for Selling Products on Instagram
Your website is no longer your only channel for selling products. Social media sites — particularly Instagram — have turned into very cool sales tools, if you know how to leverage them. Here are seven tips to maximize your selling ability on Instagram. Tip 1: Leverage the Hashtag Hashtags are huge on Instagram, so […]
How to Start, Run and Grow an Ecommerce Store
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with John Lawson, CEO of ColderICE Media (@ColderICE). John is an expert on selling online. He is the CEO at ColderICE […]
7 Local Link Building Tips
By now, hopefully, everyone knows that links are not bad things—if they are the right links. Done right, links can get you more visibility and build a healthy link profile. If you have a local business, you can take advantage of some unique ways to get the links that can ultimately help you. Links specifically […]
The Power of Periscope for Small Businesses
If you are a small business owner and are not yet familiar with the video marketing platform, Periscope and how it can help you grow your business, you definitely should be. The live streaming video app that was purchased in early 2015 by Twitter has quickly become one of the most popular social media platforms in […]
How to Leverage Periscope for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @KimGarst. Kim Garst is the Co-Founder and CEO of Boom! Social Media Marketing, a leading digital marketing firm that specializes in teaching […]
Content Marketing & Social Media for Small Businesses
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @TedRubin. Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. Many people in the social media world know Ted […]
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