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You are here: Home / Archives for Social Media

How to Get Started Blogging

July 9, 2012 By Melinda Emerson 12 Comments

This is the first article of a three part series on blogging, which is a terrific way to promote your small business. It is such a low cost and effective way to market your business to your target customer and raise your thought leadership in your industry. The series will focus on How to Get Started […]

Filed Under: Branding & Marketing, How to Start, Social Media Tagged With: blog, blogging, blogging for money, succeed at blogging

9 Ways To Get Your Blog to Stand Out

July 10, 2012 By Melinda Emerson 18 Comments

This is the second in a three part series on blogging. We started out with how to get started blogging and now we are talking about what to do to get your blog noticed. The best way to get to the front page of Google and other search engines is to have the exact phrase a […]

Filed Under: Branding & Marketing, How to Start, Social Media Tagged With: blog, blog strategy, blogging, branding, how to blog for money

SmallBizLady’s Biggest Fan Contest

September 3, 2012 By Melinda Emerson 1 Comment

Entrepreneur Mentor Melinda F. Emerson, “SmallBizLady” wants to know if you are her biggest fan. If you are, she’s thinks you should come to her 40th Birthday Party where she’s launching the Melinda F. Emerson Foundation for small business success. You have the chance to come to the City of Brotherly love to be part […]

Filed Under: Business Inspiration, Melinda Emerson @SmallBizLady, Social Media Tagged With: become your own boss, entrepreneur, facebook marketing, small business, smallbizlady

7 Best Google+ Tips to Promote Your Small Business

November 19, 2012 By Melinda Emerson 1 Comment

Google+ is quickly becoming a critical asset to anyone’s social media marketing strategy. Why? Well, because Google, the world’s #1 search engine, owns it and they are prioritizing content shared on the platform in search results. With over 250 million users and the fact that all Gmail users must now have a Google+ profile too, […]

Filed Under: Branding & Marketing, Social Media Tagged With: entrepreneur, Google, google+ hangouts, social media

6 Tips for Getting the Most Out of Your Blog Posts

November 27, 2012 By Melinda Emerson 3 Comments

The Internet has opened up a whole new field of dreams for aspiring writers trying to make a personal connection with interested readers; only the “if you build it, they will come” mantra doesn’t necessarily apply on the blogging circuit. It goes without saying that to be a homerun blog post, your blog article must […]

Filed Under: Guest Articles, Social Media Tagged With: blogging for business, how to blog, small business tips, Tim Eyre

How Small Businesses Leverage LinkedIn

November 26, 2012 By Melinda Emerson 1 Comment

There’s nothing better than a warm lead when you’re trying to sell something.  One of the best places to generate warm leads is by using LinkedIn. 75% of all professionals in the U.S. have a LinkedIn profile.  Even if you aren’t connected to someone, joining LinkedIn groups can help you connect with leads and business […]

Filed Under: Branding & Marketing, Social Media Tagged With: grow your network, linkedin, small business tips

How 5 Minutes on Mobile Can Increase Small Business Sales

March 4, 2014 By Melinda Emerson 1 Comment

Guest Article Going mobile can open a lot of doors for your business and if done correctly, can help guide customers to a path of purchase. In 2013, small businesses expected about 13% of their holiday sales to be through mobile commerce. That’s a major jump from the previous year.  And small, local businesses have […]

Filed Under: Guest Articles, Social Media, Technology Tagged With: @annaleacrowe, mobile marketing, small business sales

How Google+ Transforms Google Search for Small Businesses

February 18, 2014 By Melinda Emerson Leave a Comment

Guest Article Let me ask you a question to get us started: when was the last time you used Google? I don’t just mean Google.com, I mean YouTube, Google Drive, Google Maps, have Android on your smartphone, use a Google Calendar, Google Hangouts, and Gmail etc. When you take all of Google’s products and services into […]

Filed Under: Branding & Marketing, Guest Articles, Social Media Tagged With: @martinsherv, Google, Martin Shervington, SEO

8 Ways to Boost Traffic to Your Small Business Website

November 4, 2013 By Melinda Emerson 7 Comments

When planning your small business marketing mix, your website is the most important element. Many people think it’s a brochure or business card, but in today’s marketplace the first thing people do when make a buying decision is search online. So your #1 job is to make sure that potential customers can find you on […]

Filed Under: Branding & Marketing, Social Media, Technology Tagged With: small business seo, website optimization, website traffic

Four Ways to Make Your Small Business Recommendable

October 22, 2013 By Melinda Emerson 2 Comments

Guest Article A primary objective for every small business is growth – stemming either from new customers or from repeat business. Most experts agree that retaining and building loyalty among existing customers is more economical and more beneficial in the long term than recruiting new ones. The two most critical things your small business can […]

Filed Under: Customer Service, Guest Articles, Social Media Tagged With: @paulmrand, Paul M. Rand, small business customer service, social media

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