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You are here: Home / Archives for Branding & Marketing

How to Get Your Product on TV in 2013

December 15, 2012 By Melinda Emerson Leave a Comment

Each time after I appear on television or speak to group– inventors, small business owners and PR professionals hunt me down and ask if I can put their product in my next TV segment. I honestly appreciate hearing from people who have innovative new products. Over the years, that’s how I’ve found some of the best […]

Filed Under: 31 Ways to Boost Your Small Business, Branding & Marketing, Guest Articles Tagged With: @stevetv, #Boost2013, small business marketing, Steve Greenberg

How to Choose Your Small Business Target Audience and Find Them Online

December 14, 2012 By Melinda Emerson 4 Comments

No matter what kind of business you run, narrowing your focus to an ideal target audience can have a huge impact on your bottom line. When you are clear about who you want to reach, it makes it easier for your audience to connect with you. For example, let’s say you’re an over-worked mom and […]

Filed Under: 31 Ways to Boost Your Small Business, Branding & Marketing, Guest Articles Tagged With: @bizauthor, #Boost2013, how to find a niche, Stephanie Chandler, target market

5 Ways to Ensure Small Business Success on YouTube

December 12, 2012 By Melinda Emerson 3 Comments

Eye appeal is buy appeal. We know this to be true and spend countless time on our appearance, store fronts, marketing, advertising, and branding as a result. Yet many of us ignore the power of video as a way to engage eye appeal at the highest level. There is a place you can advertise yourself […]

Filed Under: 31 Ways to Boost Your Small Business, Branding & Marketing, Guest Articles, Social Media Tagged With: @TheSeanMoffett, #Boost2013, Sean Moffett, youtube

How to Refresh Your Small Business Brand in 2013

December 2, 2012 By Melinda Emerson 3 Comments

I love this time of year.  An ending giving way to a beginning. A new chance to be everything you wanted to be. A clean slate. An opportunity to start over. However, you approach the New Year personally, when you have a business, more often than not, you’ve got your mind on the bottom line. You’re […]

Filed Under: 31 Ways to Boost Your Small Business, Branding & Marketing, Guest Articles Tagged With: @amandamogul, #Boost2013, Amanda Miller Littlejohn, small business branding

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We’re proud to be part of the Mediaplanet Empowering Small Business campaign! The COVID-19 pandemic brought hardship and ruin on the nation’s small businesses, but there’s now reason for hope. Learn about the resources, support, and tools available to help your small business bounce back and grow stronger than ever by picking up a copy of the campaign in USA Today and reading it online here.

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