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You are here: Home / Archives for Grow Your Business

When Should You Update Your Pricing?

October 9, 2023 By Melinda Emerson Leave a Comment

When Should You Update Your Pricing? Open Graph

Pricing is one of those things that can make or break your small business. Set it too high, and you’ll scare customers away; too low, and you’re leaving money on the table. Chances are you put considerable thought into your pricing when you started your small business. But pricing isn’t a set-it-and-forget-it task. What worked […]

Filed Under: Grow Your Business, Your Small Business Tagged With: adjust your pricing, develop pricing strategy, evaluate your pricing, pricing, pricing strategy

How to Write a Marketing Plan in 7 Simple Steps

October 2, 2023 By Melinda Emerson Leave a Comment

How to Write a Marketing Plan in 7 Simple Steps featured image

Jumping into the world of small business? Kudos to you! It’s a thrilling ride, but you need a game plan to make the journey smoother. If you’re wondering how to write a marketing plan, you came to the right place. This guide will break down how to write a marketing plan in seven easy-to-follow steps. […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: competition, market size, Marketing Plan, niche, world of small business

How to Get Corporate Sponsorships

September 18, 2023 By Melinda Emerson Leave a Comment

How to Get Corporate Sponsorships Featured Image

Do you ever daydream about partnering with big brands? It’s not just a dream. Corporate sponsorships aren’t just for big players; small businesses can get in on the action, too. Today, I’m going to explain how to make it happen. This guide will share how corporate sponsorships work and how you can snag one for […]

Filed Under: Cash Flow & Finance, Grow Your Business Tagged With: business pitch, corporate sponsorship, small business, social media campaigns, sponsored blog posts

How to Use a Book to Promote Your Brand

September 11, 2023 By Melinda Emerson Leave a Comment

How to Use a Book to Promote Your Brand Open Graph

While digital marketing strategies dominate the advertising world, there is still something powerful about using traditional methods to promote your brand. One such method is writing a book. Publishing a book can establish your brand’s authority, showcase your expertise, and help you reach a wider audience. In this post, I’ll share ideas on how you […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: brand promotion, brand-promoting book, promote your brand, publishing a book, writing a book

10 Holiday Sales Tips to Help You Prep Ahead for the Best Season Yet

September 4, 2023 By Melinda Emerson Leave a Comment

10 Holiday Sales Tips to Help You Prep Ahead for the Best Season Yet Featured Image

September is here, and the unofficial countdown to the holiday season has begun. I always advise small business owners to plan for the holiday season early, but it’s even more critical this year. Given the unique challenges we’re facing (from the economy to hiring to a resurgence of health concerns), you need to jump-start your […]

Filed Under: 10 Things Lists, Grow Your Business Tagged With: holiday sales, holiday sales tips, holiday season, limited time offers, successful marketing channels

How to Become a Great Business Coach

August 28, 2023 By Melinda Emerson Leave a Comment

How to Become a Great Business Coach Featured Image

The demand for skilled business coaches is on the rise. Business coaching offers valuable guidance and support to entrepreneurs, executives, and professionals seeking to enhance their skills, overcome challenges, and achieve their goals. If you are passionate about helping others succeed and possess strong business acumen, becoming a successful business coach can be a fulfilling […]

Filed Under: Grow Your Business, Your Small Business Tagged With: business coaches, coaching niche, coaching packages, personal brand, skills to coach

20 Steps to Get Started with Professional Speaking

August 21, 2023 By Melinda Emerson Leave a Comment

20 Steps to Get Started with Professional Speaking Featured Image

If you have a powerful message to share, unique insights, or specialized knowledge, professional speaking could be the perfect platform for you. But how do you get started? In this article, I’ll outline a 20-step process to help you embark on your professional speaking journey. 20 Steps to Get Started with Professional Speaking Like any […]

Filed Under: Business Inspiration, Grow Your Business Tagged With: building a personal brand, niche, professional speaker, professional speaking journey, public speaking

Getting Started with Profitable Podcasting

August 14, 2023 By Melinda Emerson Leave a Comment

Getting Started with Profitable Podcasting Featured Image

Podcasting has become an increasingly popular medium for sharing content, reaching audiences, generating revenue, and building a national brand. If you’re passionate about a topic and want to dive into the world of podcasting, this post will teach you how to build a brand through podcasting and monetize your podcast successfully. Part 1: Getting Started […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: Affiliate marketing, build a brand, monetize ayour podcast, podcasting for small business, profitable podcasting

How to Create Brand Positioning

July 31, 2023 By Melinda Emerson Leave a Comment

How to Create Brand Positioning Featured Image

In today’s competitive marketplace, brand positioning plays a vital role in differentiating your business and capturing the attention of your target audience. To effectively position your brand, you must consider four essential elements: your customers, channels, pricing, and competition. A deep understanding of your product, service, solution, and unique value proposition is crucial. This post […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: brand positioning statement, compelling brand positioning, customer analysis, differentiation strategy, quality-based positioning strategy

How to Avoid Negatively Impacting Your Personal Brand

July 17, 2023 By Melinda Emerson Leave a Comment

How to Avoid Negatively Impacting Your Personal Brand Open Graph

In today’s highly connected business world, building and maintaining a strong personal brand is essential for personal and professional success. Your personal brand encompasses how others perceive you and can significantly influence opportunities and relationships. However, it is equally important to be mindful of actions that could potentially harm your personal brand. Destroying your personal […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: destructive behaviors, grow your personal brand, personal branding, personal branding statement, strong personal brand

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Dr. Angela Pipersburgh is a dynamic figure in the fields of spiritual leadership and entrepreneurship. She is renowned for her Kingdom-centric approach to personal and professional development. She has successfully established four innovative brands, including the Kingdom Chamber of Commerce, Kingdom Business School, Shaddai Marketing and Communications, and Kingdom Investors, all aimed at uplifting Christian […]

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