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You are here: Home / Archives for branding

The SmallBizChat Podcast: Building a Brand and Digital Marketing with Barry Moltz

November 9, 2023 By Melinda Emerson Leave a Comment

Building a Brand and Digital Marketing with Barry Moltz Featured Image

As a small business expert, Barry Moltz gets owners growing again by unlocking their long-forgotten potential.  With decades of entrepreneurial experience in his own business ventures and consulting countless other entrepreneurs, Barry has discovered the formula to get stuck business owners unstuck and marching forward. As a small business expert, Barry applies simple, strategic steps […]

Filed Under: The SmallBizChat Podcast Tagged With: branding, digital marketing, maintaining a brand, rebranding, strong brand

The SmallBizChat Podcast: How AI is Changing Branding & Marketing with Chris Carr

September 28, 2023 By Melinda Emerson Leave a Comment

How AI is Changing Branding & Marketing with Chris Carr featured image

In 2001, Chris Carr launched a start-up in his spare time – a marketing company called Farotech. What started primarily as a web design firm quickly grew into a comprehensive digital marketing agency specializing in helping clients in the healthcare, orthopedics, manufacturing, SaaS, and cybersecurity fields see explosive growth through a proven marketing system.  Since […]

Filed Under: The SmallBizChat Podcast Tagged With: AI and branding, AI-filled marketplace, artificial intelligence (AI), branding, modern AI

July 2023 #SmallBizChat: How to Use Strategy to Grow Your Brand

July 20, 2023 By Melinda Emerson Leave a Comment

July 2023 #SmallBizChat: How to Use Strategy to Grow Your Brand OG

#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: branding, build a business strategy, grow your brand online, small business strategy

The SmallBizChat Podcast: Franchising Forward with Your Small Business with Christy Ford

April 13, 2023 By Melinda Emerson Leave a Comment

Franchising Forward with Your Small Business with Christy Ford featured Image

Christy Ford is the co-founder of The Scout Guide. She started her career as a photographer and later moved to Charlottesville, opening a Georgian antique and home store with her mother. As the business grew, Christy realized there was a lack of successful advertising opportunities for local small businesses. She was driven to find a […]

Filed Under: The SmallBizChat Podcast Tagged With: branding, franchise, franchising, local business, small business

The SmallBizChat Podcast: Building an Iconic Brand with Brandi Mitchell

December 8, 2022 By Melinda Emerson Leave a Comment

Building an Iconic Brand with Brandi Mitchell Featured Image

  Brandi Mitchell is known as The Brand Producer for her creative ability to fuse entertainment, marketing, inspiration, and storytelling into a bankable brand. As President of Koris Media, she is the secret sauce that the nation’s top 2% of experts, entrepreneurs, consultants, and coaches choose when they’re looking to build an iconic brand, uplevel […]

Filed Under: The SmallBizChat Podcast Tagged With: bankable brand, branding, build an iconic brand, online presence, small business brand

5 Tips On Creating A Brand Identity For Your Small Business

August 10, 2021 By Melinda Emerson Leave a Comment

5 Tips On Creating A Brand Identity For Your Small Business Featured Image

Business is a competition. If you want your small business to start strong, you have to stand out. Just because you’re not a large company with hundreds of employees doesn’t mean you can’t have unique and memorable branding. Branding is essential for any business. It’s what dictates how you market your products and services. So […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: brand goals, brand strategy, branding, small business branding, winning brand strategy

November 2020 #SmallBizChat: How to Create a Successful Strategy for Your Small Business in 2021

November 19, 2020 By Melinda Emerson Leave a Comment

November 2020 #SmallBizChat: How to Create a Successful Strategy for Your Small Business in 2021 OG

#Smallbizchat LIVE is a monthly video chat where small business owners can get answers to their questions. The focus of #Smallbizchat LIVE is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook Page, […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: bold black women entrerpeneurs, branding, building a successful brand, business strategy for 2021, small businesses fail, superwoman syndrome

10 Ways to Promote Your Business Brand in 2020

January 14, 2020 By Melinda Emerson Leave a Comment

Branding is important. Managing your brand offline and online is not a small thing, but if done well, you can reduce your marketing costs and grow your revenues. The more consistent you are with your branding components the more likely someone is to recognize your brand. There are 8 key elements of a small business […]

Filed Under: Branding & Marketing, Grow Your Business, Your Small Business Tagged With: branding, marketing, online brand, small business success

How to Promote Your Brand in 10 Different Ways

November 12, 2019 By Melinda Emerson Leave a Comment

how to promote your brand

When you have a product or service business you are also a brand and you must promote your brand to stay top of mind with existing and potential customers to increase your sales.  There are lots of ways to promote your brand before and after the sale.  Here are the 10 best Ideas that I […]

Filed Under: 10 Things Lists, Branding & Marketing Tagged With: branding, marketing, promote your brand

How to Build a Brand on Amazon

October 3, 2019 By Melinda Emerson Leave a Comment

How to Build a Brand on Amazon- OG

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Andrew Morgans, @MarknologyE. Andrew is a thought leader in the Amazon Branding space. He is the founder of Marknology™, a Kanas […]

Filed Under: Branding & Marketing, SmallBizChat Tagged With: Amazon, amazon business, amazon sales, amazon seller, branding, build a brand on Amazon, ecommerce, marketing, selling on amazon, small business branding

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Dr. Angela Pipersburgh is a dynamic figure in the fields of spiritual leadership and entrepreneurship. She is renowned for her Kingdom-centric approach to personal and professional development. She has successfully established four innovative brands, including the Kingdom Chamber of Commerce, Kingdom Business School, Shaddai Marketing and Communications, and Kingdom Investors, all aimed at uplifting Christian […]

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