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The SmallBizChat Podcast: Story-Selling with Bernadette McClelland

October 26, 2023 By Melinda Emerson Leave a Comment

Story-Selling with Bernadette McClelland Featured Image

Bernadette is a high-content and inspirational speaker on transformation and business growth, making booking a speaker easy and joyful. She has spoken in 12 countries across four continents, and 85% of her past clients have rebooked her in one capacity or another. She has landed million-dollar deals and the US government recognizes her in the […]

Filed Under: The SmallBizChat Podcast Tagged With: boost your sales, buyers, sales process, selling, story telling

How to Achieve Sustainable Business Success: Inspiration or Motivation?

October 23, 2023 By Melinda Emerson Leave a Comment

How to Achieve Sustainable Business Success: Inspiration or Motivation? featured image

The terms “inspiration” and “motivation” are often used interchangeably, yet they are distinct concepts that play vital roles in driving success. While both are essential for achieving goals and propelling businesses forward, their nuances are worth exploring to understand why having both is imperative for achieving sustainable business success. Defining Inspiration and Motivation Inspiration and […]

Filed Under: Grow Your Business, Your Small Business Tagged With: creativity, growth mindset, inspiration, motivation, vision

The SmallBizChat Podcast: Maintaining a Positive Mindset with Melinda Emerson

October 19, 2023 By Melinda Emerson Leave a Comment

Maintaining a Positive Mindset with Melinda Emerson Featured Image

In today’s busy business world, success is not determined solely by external factors. In this episode of SmallBizChat,  Melinda talks about the power of mindset to your business success. “Entrepreneurship brings with it a lot of stress – you really do want to prioritize and promote relaxation and stress reduction whenever you can get it.” […]

Filed Under: The SmallBizChat Podcast Tagged With: avoid self-sabotage, healthy mindset habit, kindness, positivity, relaxation, stress reduction

The Continuing Rise of Women Entrepreneurs in 2023

October 16, 2023 By Melinda Emerson Leave a Comment

The Continuing Rise of Women Entrepreneurs in 2023 Open Graph

Sponsored Post As we celebrate National Women’s Small Business Month this October, it’s important to recognize and applaud the remarkable growth of women entrepreneurs in recent years. The entrepreneurial landscape has seen a steady rise in the number of women-owned businesses, reflecting not only their resilience but also their ability to adapt to changing economic […]

Filed Under: Featured Post, Women in Business Tagged With: business owners, Gusto, inclusive work environment, women entrepreneurs, women-owned business

The SmallBizChat Podcast: Hit It & Quit It with Jimmy Newson, Chris Carr, and Robyn Streisand

October 12, 2023 By Melinda Emerson Leave a Comment

Hit It & Quit It with Jimmy Newson, Chris Carr, and Robyn Streisand social image

As a business and growth strategy consultant, Jimmy Newson has worked with organizations of all sizes, but his specialty is working with small businesses and entrepreneurs. He founded Moving Forward Small Business, a membership-based organization that helps companies grow and achieve their goals through practical and actionable advice. Additionally, Jimmy has strategic partnerships with private, […]

Filed Under: The SmallBizChat Podcast Tagged With: advertising, growth strategy, marketing system, marketing tips, strategic partnerships

When Should You Update Your Pricing?

October 9, 2023 By Melinda Emerson Leave a Comment

When Should You Update Your Pricing? Open Graph

Pricing is one of those things that can make or break your small business. Set it too high, and you’ll scare customers away; too low, and you’re leaving money on the table. Chances are you put considerable thought into your pricing when you started your small business. But pricing isn’t a set-it-and-forget-it task. What worked […]

Filed Under: Grow Your Business, Your Small Business Tagged With: adjust your pricing, develop pricing strategy, evaluate your pricing, pricing, pricing strategy

The SmallBizChat Podcast: Building an Inclusive, Authentic Brand with Robyn Streisand

October 5, 2023 By Melinda Emerson Leave a Comment

Building an Inclusive, Authentic Brand with Robyn Streisand 1200 x 1200

Robyn Streisand founded The Mixx and Titanium with diversity in mind. A trailblazer in the LGBTQ+ community, she has made it her mission to make marketing and advertising more inclusive. As the recipient of AdAge’s “Women to Watch” and the OUT100, Robyn is recognized as a gifted connector of people, a strategic problem-solver, and a […]

Filed Under: The SmallBizChat Podcast Tagged With: advertising, authentic brand, marketing, onboarding clients, story telling

How to Write a Marketing Plan in 7 Simple Steps

October 2, 2023 By Melinda Emerson Leave a Comment

How to Write a Marketing Plan in 7 Simple Steps featured image

Jumping into the world of small business? Kudos to you! It’s a thrilling ride, but you need a game plan to make the journey smoother. If you’re wondering how to write a marketing plan, you came to the right place. This guide will break down how to write a marketing plan in seven easy-to-follow steps. […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: competition, market size, Marketing Plan, niche, world of small business

The SmallBizChat Podcast: How AI is Changing Branding & Marketing with Chris Carr

September 28, 2023 By Melinda Emerson Leave a Comment

How AI is Changing Branding & Marketing with Chris Carr featured image

In 2001, Chris Carr launched a start-up in his spare time – a marketing company called Farotech. What started primarily as a web design firm quickly grew into a comprehensive digital marketing agency specializing in helping clients in the healthcare, orthopedics, manufacturing, SaaS, and cybersecurity fields see explosive growth through a proven marketing system.  Since […]

Filed Under: The SmallBizChat Podcast Tagged With: AI and branding, AI-filled marketplace, artificial intelligence (AI), branding, modern AI

You Want to Be Your Own Boss but Don’t Know What to Do Next?

September 25, 2023 By Melinda Emerson Leave a Comment

You Want to Be Your Own Boss but Don't Know What to Do Next Featured Image

The allure of becoming your own boss has always been strong. The idea of controlling your destiny, setting your own schedule, and reaping the financial rewards of your hard work can be incredibly appealing. However, taking the leap from being an employee to becoming an entrepreneur can be daunting, especially when you’re unsure where to […]

Filed Under: 12 Things, Starting A Small Business Tagged With: becoming your own boss, business idea, entrepreneur, financial management, funding

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We’re proud to be part of the Mediaplanet Empowering Small Business campaign! The COVID-19 pandemic brought hardship and ruin on the nation’s small businesses, but there’s now reason for hope. Learn about the resources, support, and tools available to help your small business bounce back and grow stronger than ever by picking up a copy of the campaign in USA Today and reading it online here.

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Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: Kingdom-Centric Development with Dr. Angela Pipersburgh

Dr. Angela Pipersburgh is a dynamic figure in the fields of spiritual leadership and entrepreneurship. She is renowned for her Kingdom-centric approach to personal and professional development. She has successfully established four innovative brands, including the Kingdom Chamber of Commerce, Kingdom Business School, Shaddai Marketing and Communications, and Kingdom Investors, all aimed at uplifting Christian […]

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